Strategies to Reduce Anxiety During COVID-19

The pandemic and its impact which includes significant economic consequences have led to an increase in anxiety throughout the globe. If you are sick of hearing about “how to make the most out of this difficult time”– you are not alone. There are ways to cope with this shared and collective stress; here is how…

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Lisa RaffaeleComment
What Your Brand Needs to Know About Communicating During a Time of Uncertainty

As we all start to settle into what appears to be a new normal, it’s important as a brand to know how, and what, you should be communicating. By now it’s clear this is not the time to sit back. Showing up and being present is more important than ever before. Regardless of the industry you are in, you may have…

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Key Factors in Choosing a PR Agency

Just like every other kind of shopping, finding a PR agency in Toronto, or anywhere else for that matter, is involved in very little actual searching, and a great deal of choosing and deciding. The possibilities are vast, with a multitude of companies offering seemingly the same services. At the same time …

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Lisa RaffaeleComment
Tips for Dealing With Negative PR

Every Toronto PR expert will tell you reputation is one of the most valuable assets a business can have. Good public relations brings positive publicity and brand-building, while a negative issue not handled properly can have a devastating effect on your business. What’s worse …

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PUNCH CanadaComment
5 Ways to Make Your Clients Love You

It is undeniable that many of the same traits one acquires to make them a good communicator can also be applied to making your clients love you. Things like trust, respect and knowing who you are talking to are all ways to let your client know you’ve taken the time to get to know them, thus creating a positive relationship, something that is essential…

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Lisa RaffaeleComment